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Steve Milroy

This author has written 32 articles

Steve Milroy – CEO, OnTerra Systems

Technology executive and Web mapping expert advancing route planning and location intelligence solutions
Steve Milroy

Steve Milroy is the CEO of OnTerra Systems and a recognized expert in Web mapping and route planner technologies with more than 25 years of experience in information technology development and consulting. He has led consulting, field enablement, and mobile solutions practices across organizations, with deep specialization in fleet optimization and GIS consulting. Since 2001, Milroy has presented on Web Mapping, Bing Maps development, and location technologies at hundreds of information technology and Web mapping industry events.

About Steve

Steve Milroy is a technology leader whose career sits at the intersection of mapping, mobility, and enterprise consulting, with a long-standing focus on turning location data into practical, high-impact applications. As CEO of OnTerra Systems, he applies decades of hands-on development and advisory experience to help organizations build smarter route planning and Web mapping capabilities.

Before founding OnTerra Systems, Milroy served as senior vice president at Advaiya, Inc., where he created and managed the company’s field team supporting Microsoft Infrastructure Optimization, customer consulting, technology evangelism, and partner training. Earlier, as Director of Emerging Technologies at Immedient, Inc., he was responsible for the company’s mobile solutions practice, expanding its ability to deliver modern, location-enabled experiences.

A frequent speaker and industry voice since 2001, Milroy has delivered presentations on Web Mapping, Bing Maps development, and related location technologies at hundreds of events, reinforcing his reputation as a trusted expert in Web mapping, fleet optimization, and GIS consulting. Alongside his technical leadership, he brings a service-minded discipline shaped by his certification as an Emergency Medical Technician and volunteer work as an EMT and ski patroller in Colorado.

Steve’s Specialties & Experience

  • Web mapping platforms and implementation
  • Route planning and route optimization
  • Fleet optimization strategy
  • GIS consulting and location intelligence
  • Mobile solutions architecture
  • Technology consulting and solution delivery
  • Partner enablement and technical training
  • Technology evangelism and industry speaking

 Recognitions & Professional Highlights

  • 25+ years of experience in information technology development and consulting
  • Recognized expert in Web mapping, route planner technologies, fleet optimization, and GIS consulting
  • Presented on Web Mapping, Bing Maps development, and location technologies at hundreds of industry events since 2001
  • Former Senior Vice President at Advaiya, Inc.
  • Former Director of Emerging Technologies at Immedient, Inc.
  • Bachelor of Applied Science in Biological and Chemical Technologies, University of Western Sydney

Articles & Insights by Steve Milroy

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